There’s something unfolding in the Networking Space that every one of you ought to know about.
“SOME PEOPLE LIE!”
Now, if you’re like a lot of new business owners then you’re probably jumping along to as many networking events as you can. You are trying to make connections and gather as much useful information as you can from people that claim to be industry experts.
Unfortunately, there are some unscrupulous people out there that can be out to fleece you of your hard-earned dollars by preying on naivety and hope.
This week, I attended an event where I saw this in action. The guest presenter was from a Marketing Company and the pitch was “We Will Create Your Brand”.
Now, for someone like myself that has worked in Sales and Marketing for over 30 years, I instantly knew that there was a Sales pitch on the way based on Hope and Fear!
You See, no Marketing Company can Create your brand! YOU ARE YOUR BRAND!
Your Brand is who you are, what you do and what you represent! A Marketing company cannot create this. They can help promote your brand even protect that brand but as for CREATE. Never Gonna Happen My Friend.
People will only buy from others that they know, like and trust. It’s a simple as that and by far the largest instigator for that is Trust! Especially in the small and micro business marketplace.
Let’s look at a few examples.
I Don’t know Ronal MacDonald, but I Buy his burgers. Why? Because it’s convenient and I know what I am going to get regardless of the location (most of the time). That Is Their Brand.
A marketing Company did not create that, the execs at Macca’s did. The marketing company promotes that!
I Don’t like K-Mart but is use them. Their product is Cheap, they are local, and they have a money back guarantee. That is their Brand.