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Strategies for Connecting With New Clients During the COVID-19 Pandemic

If you’re a small business owner or entrepreneur, you may have lost a few of your long-term clients as a result of the COVID-19 pandemic. In the midst of this economic downturn, many businesses are struggling, and connecting with new clients at a time like this can be challenging. But with the right marketing and networking techniques, you can begin rebuilding your client base. These resources will help you make a great impression on potential clients so you can start growing again! 

Financial Resources

If your sales have dropped this year, you’ll need to analyze your financial situation to determine how much you can invest in networking efforts. 

  • Create a business budget to figure out how much money you can allocate to marketing and networking. 

  • Consider meeting with a financial advisor who works with small business owners to chart a path forward. 

  • Look into government programs, loans, and grants for small business owners, and don’t hesitate to apply for anything you may be eligible for.

Develop Your Marketing Plan

It’s time to outline your marketing tactics. Effective marketing will help you connect with people who may be interested in the services your business can provide.

  • Target your energy towards industries that are still thriving despite the pandemic. 

  • Social media marketing is an affordable and easy way to promote your business on various platforms. 

  • If you don’t already have a blog on your website, it’s time to start one and update it regularly for content marketing purposes.

  • Offer a sign-up form for an email newsletter on your website—you never know when a future client might subscribe. 

Virtual Networking

Networking turns casual acquaintances into clients. Being proactive about virtual networking can give your income a major boost.

  • Ready to refresh your networking strategies? Get involved with a supportive and forward-thinking group like Networking for Nice People

  • Add potential clients on LinkedIn and reach out to see if they would like to work with you.

  • Master the art of the cold pitch and start emailing or calling people you want to connect with.

  • Prepare a basic contract so that you can quickly onboard clients once they’ve committed to working with you. 

The thought of landing new clients during this pandemic may seem impossible, but if you direct your efforts towards growing industries, you may be surprised by how many people are still happy to pay for your services. As an entrepreneur, you’re already skilled at experimenting with new business strategies to see what sticks! With the right approach, you’ll be able to expand your business and find clients ready to offer you exciting projects and long-term work.

Photo via Unsplash. Guest post by Amy Collett.